March Taylor Memorial Fund



Throughout his life March he tirelessly served the Industry from his desk at Auto Body Hawaii, on the Big Island of Hawaii; wouldn’t you if you could?

Many have graciously stated March’s accomplishments for the collision industry on a national level.  He was active and influential while serving on the SCRS Board, on many committees at CIC and with I-CAR. He traveled to the mainland at least 4 times a year at his personal expense to support the Industry he loved.  Today the Database Enhancement Group, DEG, serves as a memorial to March's passion to resolve time and procedural disputes within the estimating platforms of the industry.  His legacy will resonate long after those who knew him well have moved on and ushered in the “young guns”.


What the industry folks may not know is what March meant to his community in Kona aside from his participation in the Exchange Club, Boy Scouts, the Food Bank and many others.  35 years ago when March and Patty Taylor strived, with 3 children, to open a small business in Kona.  There was no financial family support for them; they struggled for their success using nothing more than hard work and sacrifice.  March was every local boy from a small town.  He was only one, of a very few examples, young men in Kona had to show them that they too, following March’s model, had the opportunity to become successful.  Throughout the years, and the many high school students he spoke to, March continually offered words of encouragement, and inspiration, to countless young men who he saw a bit of himself in.  That contribution, above all others, speaks to who March was at his best.  


            Tiffany Taylor


March Taylor Touched a Lot of Lives!


SCRS National Director (SCRS Board)


Chairman of the CIC Estimating Committee


Co-Chair CIC Technical Committee


Founding Contributor to the Database Enhancement Gateway (DEG)

Initiator of the DEG with his Data Base Inquires. 


Inductee - Hall of Eagles


Recipient: SCRS Achievement Award

ABRN Leadership Award



Remembering March and the

Meaning of “Aloha”

by Dale Matsumoto

Typically, the Hawaiian word “aloha” is known to mean “hello” or “goodbye,” but a deeper sense of the word is more akin to “generosity and love” and people helping other people unconditionally for a cause greater than themselves. It is the unconditional giving of yourself, your time and your efforts for the betterment of others, or other things, and doing what is truly right.

The March Taylor Education Foundation is truly an appropriate tribute to March’s legacy, for he  firmly believed in education. A past I-CAR instructor himself, March also found great satisfaction in being involved on a local level with nearby high schools and community colleges; he supported their endeavors and spent much of his time as a mentor. March would ensure anyone applying for a job would get priority if they graduated through any school’s auto body and painting program. He understood that they were our industry’s future.

By the time you read this, a year would have gone by since March’s passing. I will always remember March as a very special person who was extremely giving and selfless, someone who lived and shared the true meaning of “aloha.” He never settled for “good enough,” and he never accepted that anything had to be just because it was. He would frequently say, “If you always do what you always did, you’ll always get what you’ve always got,” an adage shared from his good friend, Dave Dunn. Here at Auto Body Hawaii, many improvement opportunities are based on those words alone.

Many years ago, March removed an outer door handle on a vehicle in the shop. Spending in excess of an hour, he began questioning his skill level. He came to me and asked, “How do you remove this damn thing?” He went on to further explain to me all the miscellaneous parts and labor he had  ndured just to obtain access to the handle. It was at that point we both realized there was not only the  possibility of an error in the allotted time, but also a void in accurate notes within the information that

would have assisted to obtain an efficient removal process. By the time I arrived to work the next morning, March had already unsuccessfully attempted to contact the Information Provider. Frustration was building, since a reply card was the only means of communication to the provider for this type of

situation. March finally gave in and completed the card, along with a page suggesting communication improvements. After a long wait, he finally got a reply. He was ecstatic to learn they had adjusted the R&R/R&I time from 0.2 to 0.3 and also included accurate notes describing the other parts required for access to the handle. Though a seemingly small win, this was huge to March. He explained that this was a 50-percent increase in a labor operation that is required on almost every vehicle repaired   compared to changing a quarter panel on possibly two or three vehicles a week. He later realized the bigger picture and that all repairers, knowingly or not, would be rewarded from this change. From that day forward, March was a man on a mission. I believe it was on that day the DEG was truly born.

I have been blessed to have worked with the Taylors for almost 30 years now, and I feel I had gotten to know March very well during those years. March had an unprecedented and uncanny passion for our industry and the dedicated people involved in it. I believe much of his tenacity was derived from his “Out of the Box” thinking of not accepting anything as being just “okay.” He truly wanted things to be right. In my earlier years with March, I viewed some of his philosophies as fanatical; I later realized he was years ahead of the industry’s time.

March was well known for the many tools and innovative equipment he acquired; we had equipment most others didn’t. March had a wonderful and long reaching foresight for this industry. He was  adamant on purchasing a plasma cutter years ago, even though one hadn’t yet been developed for the

collision repair industry. Low and behold, he found one. Although it was the size of a baby elephant, it was the smallest unit that was available through the welding industry at the time. This thing could slice through a three-inch thick piece of steel like butter, but the look on March’s face was pure gold. We all thought he was a bit crazy. But as the years went on and plasma cutters became the norm rather than the exception, we realized that we were fortunate he had such foresight.

March also saw the need for resistance spot welding years before a unit was developed for the collision repair industry. Again from the welding industry, he acquired the smallest unit he could find. There was one problem – “small” was about 75 pounds! Because of its weight and bulkiness, it   actually took two technicians to use the welder. March worked with a local welding company to fabricate an overhead boom that could pivot to span over two workstations. The boom incorporated an

electric winch to assist in positioning the welding unit for the technician. Word got out of this welder, and we soon received visits from other shop owners throughout the state. March would spend a considerable amount of time explaining where we had acquired the welder and how the boom was fabricated.

But it didn’t stop there; he also went into recommending what he would do differently so they wouldn’t go through the same mistakes we incurred. March was proud to exhibit his new apparatus,

but it wasn’t because he had one that no one else did; it was because he justly wanted to share this and other information to better the industry that he so dearly loved.

It was just a few years ago, prior to NACE, that March’s wife Patty summoned him and me to her office. March was quiet, so I knew something was going to hit the fan and it probably wasn’t going to be too pretty. I was clueless as to why we were being called to this meeting, but I did know the walk

to Patty’s office seemed like an eternity. March was walking slower than normal, trying to get me to walk in first, but I walked even slower to ensure he was ahead of me. Before we could get seated comfortably, Patty firmly addressed March and me about our upcoming trip to NACE, and that she

wasn’t going to allow March to purchase another frame machine… we already had five! Then she looked at me and told me that my job was to watch over him to make sure he didn’t purchase one. Relieved to get out of her office and not saying one word to each other, we both walked out like puppy dogs with our tails between our legs. However, another walk to Patty’s office was waiting for us when we returned from NACE.

Though for me it will never be the same without March, I know his legacy lives on through the endeavors of the DEG and The March Taylor Education Foundation… a true gift of aloha.


Dale Matsumoto is the general manager of March & Patty Taylor’s Auto Body Hawaii in Kailua-Kona, Hawaii. He attended the Auto Body & Painting Program  at the Hilo Community College in 1977 and started as a collision repair technician for the Taylors in 1979. He is a director of the Auto Body & Painting Association of Hawaii, an Advisory Board Member for both the Hilo Community College and the Honolulu Community College. Also a recently elected Board of Director for SCRS, Dale is a state-licensed mechanic, an ASE Master Collision and Refinish Technician and a Certified Technician for the Jaguar Authorized Aluminum Repair Network, the BMW E60 and the Nissan GT-R. Dale has been married to Rissa Matsumoto for over 21 year and together they have two sons, a daughter and a grandson.

Home | Accolades | Donations | Educational Grants | Application | Committee